R-01Forthcoming
Marketing Production Index
What marketers actually build, edit, publish, and measure.
COOL / Lab
data.cool
The real-world data lab.
We turn permissioned records of how businesses work into proprietary datasets, benchmarks, evals, and environments for advanced AI.
- 01Work
- 02Decisions
- 03Corrections
- 04Outcomes
- 05Intelligence
The loop every dataset is built from.
01 / Thesis
The internet taught models what people said. Real-world data can teach them how work gets done.
Models have read most of the public web. What they have rarely seen is the work itself: the workflow behind a deliverable, the decision made under real constraints, the tool reached for next, the correction a senior person makes, the exception that breaks the rule, and what happened after.
That record lives inside operating businesses. It is generated every day, it is mostly unused, and it is the next frontier of training signal.
Historical data tells us what happened.
Workflow data tells us how.
Outcomes tell us what worked.
02 / Data
The most valuable data is created while work is happening.
S-01
Operational workflows
The actual sequence of steps a team follows to get work out the door.
S-02
Decision trails
What was chosen, what was rejected, and the context at the moment of choice.
S-03
Human edits and corrections
Where an expert changed the output, and exactly how.
S-04
Tool-use sequences
Which systems were opened, in what order, to finish a real task.
S-05
Exceptions
The cases that broke the process, and how people resolved them.
S-06
Outcomes
What shipped, what converted, what failed, tied back to the work.
S-07
Longitudinal history
The same work repeated over months and years. Patterns, not snapshots.
Standard
Permissioned.
Rights-aware.
Provenance-first.
03 / Labs
From raw operations to proprietary intelligence.
Pillar 01
Live workflows
Marketing production intelligence.
Briefs, drafts, edits, publishes, and performance captured from our own live content products.
Pillar 02
Jottings.ai
Real-world business data supply.
Permissioned operational records from companies, prepared and licensed. PII excluded.
data.cool turns those signals into datasets, benchmarks, evals, and environments.
Datasets
Curated, provenance-tagged corpora of real work.
Benchmarks
Scored against how professionals actually perform.
Evals
Built from real corrections and real outcomes.
Environments
Replayable workflows agents can act inside.
04 / Research
We measure what actually happens.
R-02Forthcoming
Stock vs. Flow
Why historical business data is only the beginning.
R-03Forthcoming
The anatomy of a valuable operational dataset
What makes business history useful for AI.
R-04Forthcoming
Human correction as intelligence
What edits and overrides reveal about judgment.
05 / Partners
For AI labs
Tell us what real-world work you need models to learn.
Domain, task types, volume, and how you'll evaluate. We scope it, source it with permission, and deliver it with provenance.
For businesses
Your company may already be sitting on valuable operational data.
The workflows, decisions, and outcomes your team already produces can be licensed. Permissioned, PII excluded, on your terms.
Better intelligence needs better evidence of how the real world works.
That's what we're building.
data.cool